The Inconceivable

The owner family of a food company asked me to document the damage done by a fire in their company. 

Certainly an unsual job and in this case a painful job.

A couple of days before I was asked to take the photos, I witnessed the fire from my office window, for the company is nearby to my office and now I stood between burnt ham, steel bended by the heat of the fire and destroyed machines. The smell was something I won't forget for a long time. The impressions I had standing in the middle of the destruction was something I won't forget for a long time. Yet I found it very brave of the owner family to step forward and to ask for the documentation of the inconceivable. It showed  their great entrepreneurship after such a loss.

For the presentation here in Behance I decided to apply an oil filter to the photos in order to achieve a mitigation of such a dramatic event and yet still keep the massive destruction visible. Another reason for using the oil filter was that it gives an impression of the flames when the fire was still burning and at the same time represents the water used to extinguish the flames. The use of frames and passepartouts for the presentation was also a stylistic device to literally frame the events, but at the same time to counteract any kind of sensationalism. 

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